Planet Pepsi Zero Sugar

SBLIV - MIAMI

RoleCreative Director
3D Design
Visualization
Graphic Design

MIAMI, FL - 2020 For Super Bowl 2020, mere weeks before the world stood still, Pepsi hosted a major concert party in a purpose-built venue from the ground up headlined by Harry Styles and Lizzo.

As the headline sponsors, Pepsi had full control over the custom projection mapping that wrapped the entire exterior and interior surfaces of the venue, as well as two immersive installations within the space. As the Creative Director of the project, I led the creative development of the projection mapping and installations.

Render

Reality

Executed with the PepsiCo Design and Innovation Center

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About Me

Amanda Chapin is an experienced Design leader based in New York City with over 10 years of bringing unique and immersive experiences to consumers around the world with the goal of making every day experiences a little more exciting.

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