Pepsi food court takeover
EXCALIBUR
RoleCreative Director
3D Design
Visualization
We transformed the foodcourt into an immersive space driving home the message that everything from Las Vegas to Food to Football is better with Pepsi. Guests entered through an immersive tunnel with mirrored glass. After ordering from one of the many vendors, they could relax in the neon lit lounge or try their chance at a game in our arcade.
The customer (Excalibur) was so pleased with the installation they kept it up permanently.
Designed in collaboration with Sofia Aronov.
DESIGN PROCESS
Executed with the PepsiCo Design and Innovation Center