Amanda Chapin
Experiential  Design | Production | Retail

Pepsi Fan Base


MADISON SQUARE GARDEN

RoleExecutive Producer
Art Director
3D Design
Rendering NEW YORK, NY - 2021 Two Icons of the New York cityscape come together, Pepsi and Madison Square Garden - a partnership highlighted in the neon sign that welcomes visitors to the 8th-floor Pepsi Concourse. Throughout the ceiling and on a series of custom-designed Italian-crafted frames, reactive lights pulsate and illuminate to team colors with a crescendo of activity to celebrate goals and home team victories for the New York Rangers and New York Knicks. Interactive digital screens make the fans part of the experience. 






Executed with the PepsiCo Design and Innovation Center 
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Amanda Chapin is dynamic Experiential leader based in New York City with 15+ years of bringing unique and immersive experiences to consumers around the world with the goal of making every day interactions more exciting.