Amanda Chapin
Experiential  Design | Production | Retail

Pepsi Concourse


SOFI  STADIUM

RoleCreative Director
3D Design
Visualization LOS ANGELES, CA - 2021/23 The Pepsi Concourse at SoFi stadium is one of the newest-built properties in the Pepsiverse. We partnered closely with the stadium team throughout the construction process to develop a reactive installation to celebrate the brand, and the teams who call SoFi Stadium home. On game days the large pulsing “fizz” lights glow in team colors, and celebrate victories and touchdowns alongside the Rams and Chargers. This installation posed a unique challenge to our design team, to stay true to our brand experience while working with the sleek silver and white color palette of SoFi. The result was an impactful display seen from afar. 


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Executed with the PepsiCo Design and Innovation Center 
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Amanda Chapin is dynamic Experiential leader based in New York City with 15+ years of bringing unique and immersive experiences to consumers around the world with the goal of making every day interactions more exciting.