Pepsi

125 Diner

RoleCreative Director
Executive Producer
Program Strategy
3D Design
Visualization

NEW YORK, NY - 2023 To celebrate both the launch of the brand’s new Visual Identity System and it’s 125th anniversary, we created a immersive diner experience for Pepsi. The Pepsi brand is steeped in Pop culture history and inextricably tied to diner culture.

Consumers started their journey with the classic Pepsi Challenge, could reenact moments from iconic Pepsi ads in immersive set recreations, sample flavors not available in the market (Crystal Pepsi! Pepsi Blue!), and enjoy a 3-course meal developed by Pepsi’s own Chef Kyle featuring dishes infused with Pepsi. The experience was guided by a host who led consumers through the brand’s most iconic moments and hosted some trivia along the way.

EVENT PHOTOGRAPHY

Executed with the PepsiCo Design and Innovation Center

DESIGN PROCESS

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About Me
Amanda Chapin is dynamic Experiential leader based in New York City with 15+ years of bringing unique and immersive experiences to consumers around the world with the goal of making every day interactions more exciting.